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Attracting Customers Who Use Smartphones

Attracting Customers Who Use SmartphonesSmartphones have revolutionized the way people find local goods and services. Seventy-four percent of smartphone users get location-based information on their phones and 18 percent use a geosocial service to “check in” at locations, according to the Pew Internet and American Life Project.

Location-based services such as Google Maps help customers look up restaurants and shops, check reviews, get directions and more. Geosocial services such as Foursquare and Facebook Places allow users to tag or check in at locations and share real-time locations with friends and contacts. So what can businesses do to leverage this opportunity? 

  • Look up your business on a mobile platform often so you can see what potential customers are viewing on geosocial and location-based services. 
  • Find out what people are saying about your business and ask customers to review your business (on the spot using their smartphones if possible). 
  • Offer special rewards and discounts for patrons who check in at your location. 
  • Follow geosocial trends or “check ins” at your location to learn more about your customer base.
  • Make sure your website is mobile-friendly so customers can find you! New service providers such as bMobilized , Fiddlefly , Mofuse , Onbile and Mobify have made it easy and affordable to create mobile versions of your website.
Using online and social media can be a great way to market your business, but understanding it can be daunting and not every business wants outside marketing support. Luckily, there are plenty of free marketing resources geared toward business owners, like Social Media Examiner and Mashable , that provide valuable information to get you started and keep you up-to-date.