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Marketing, Advertising, and PR
Skillful marketing, advertising and pr plans have made small businesses into Fortune companies.
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Articles, Guides & Infographics
Branding: You Are What Your Customers Perceive
Every time a customer touches something from your company, you either reinforce your brand or lose the opportunity to enhance it.
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Articles, Guides & Infographics
Build a Business Identity
In order to create an effective brand, developing and maintaining a solid business identity is critical.
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Identify and Develop Your Most Profitable Customers
Focus on growing sales with the most profitable customers, while finding ways to manage less profitable ones.
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Articles, Guides & Infographics
Know Your Market: Market Research
When the result of your market research matches your expectations, your idea has the greatest chance of success.
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Articles, Guides & Infographics
Simple, Effective and Inexpensive Marketing
In addition to print and TV ads, think about complementing your marketing campaigns with simple and less expensive promotional techniques.
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Articles, Guides & Infographics
Pricing for Sales
Your pricing strategy may have to be modified depending on changes to your served market.
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Sell More Before Customers Leave the Store
Try some of these tactics to promote sales, both online and in the store.
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Articles, Guides & Infographics
Measuring Advertising Effectiveness
Measure your advertising effectiveness to see which source works best for you.
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Articles, Guides & Infographics
Small Business Innovation
The United States economy relies more and more on small businesses to innovate and then for their innovations to be adopted or purchased by larger companies.
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Articles, Guides & Infographics
Mass Market Advertising
The key to mass media advertising is to choose the right message for the right media and the right audience.
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Articles, Guides & Infographics
Planning Your Overall Marketing Program
The best marketing plans result in higher sales and profits.
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Articles, Guides & Infographics
Know Your Competition
Understanding the strengths and weaknesses of your competition is critical to business survival and success.
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Articles, Guides & Infographics
Gain a Competitive Edge: Create Customer Loyalty
Customer loyalty is the best form of competitive advantage your company can possess.
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Articles, Guides & Infographics
Know Your Customers: Customer Profiles and Personas
A customer profile is a simple tool that can help you better understand current clientele and target demographics so you can grow sales.
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Articles, Guides & Infographics
Know Your Market: Develop a Market Analysis
Developing a market analysis will help you determine whether a certain area is the right demographic for your business.
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Articles, Guides & Infographics
Grow Your Business: New Products and Services
Adding additional products and/or services to your product line can boost your bottom line.
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Articles, Guides & Infographics
Grow Your Business: New Markets
When looking to expand your business to new markets, stick to what you already know to be successful.
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Articles, Guides & Infographics
Public Relations - An Overview
Public relations is basically communicating with an audience without paying for that communication.
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Articles, Guides & Infographics
Create Your Own Public Relations Campaigns
The goal of public relations is to raise the public's awareness about your company and its products and services.
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Articles, Guides & Infographics
Write and Distribute Great Media Releases
A great media release will allow you to communicate directly with your audience.
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Articles, Guides & Infographics
Partner with the Media
The relationship you establish with the media today could turn into valuable press down the road.
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Articles, Guides & Infographics
PR Resources
Utilize the many different PR resources to help build your business.
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Articles, Guides & Infographics
Create Effective Ads
You can dramatically increase your chances of creating effective ads by following a few basic principles.
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Articles, Guides & Infographics
Build Market Awareness with Promotions
A promotion is any event or action designed to increase awareness and purchase of your products and services.
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Articles, Guides & Infographics
Maximize Return on Advertising Spending
Follow some simple tips to maximize the return on your advertising spending.
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Articles, Guides & Infographics
Developing Successful Sales Brochures
A successful sales brochure is professional and visually appealing, draws the reader in, delivers a specific message and meets your audience's needs.
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Articles, Guides & Infographics
Successful Direct Mail Marketing
Gauge the success of your direct mail marketing to see if your campaign was effective or needs a few changes.
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Articles, Guides & Infographics
How to Write a Newsletter that Works
A great newsletter starts by understanding its audience.
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Articles, Guides & Infographics
Put Your Best Business Foot Forward: Powerful Presentation Skills
Regardless of the setting, the key to an effective presentation is to have satisfied the needs of your audience.
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