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Articles, Guides & Infographics
How to Engage Prospects with Email
I ran across a YouTube video by sales guru Marc Wayshak offering key tips for writing effective prospecting emails that decision makers want to open, read and respond to. The problem is most prospecting emails fail to engage the recipient because they are never opened.
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Twitter Adds More CRM Tools for Businesses
Twitter announced today new features that help companies use the Direct Messages aspect of their platform to improve communications with customers. They have enabled companies to build in Quick Replies and Welcome Messages via Direct Messages so that businesses can serve customers better.
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Instagram Gets Closer to In-App Buying
Instagram announced today a new connection within the app to product information and then an easy click to an actual purchase on a retailers app or website. Starting next week Instagram will be testing this feature with 20 US retailers including Kate Spade, JackThreads and Warby Parker.
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IBM Watson to Become a Crystal Ball?
Within 10 years, IBM believes that it’s artificial intelligence driven Watson will literally predict the future. “It won’t be long before Watson is predicting the future,” said Dr.
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Paypal Co-Founder Might be the Only Silicon Valley Billionaire Supporting Trump
Peter Thiel, the billionaire Paypal co-founder and apparent financier of the Hulk Hogan Gawker lawsuit, spoke at the National Press Club on why he supports Donald Trump for President.
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Facebook Audience Network Focuses on Quality Clicks
Since Facebook’s Audience Network ad platform was launched, they have always been about differentiating themselves from Google Adsense by focusing more on conversions. Recently, they announced that they would start pricing clicks differently depending on where the ad was placed, with the idea that not all clicks are created equal.
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A Look at Twitter’s “Peak Detection Algorithm”
“We used peak detection algorithm to detect spikes and snap goals to the closest spikes,” explained Krist Wongsuphasawat (@kristw), a Twitter Data Scientist who works on data visualization at Twitter. “There are many ways we can measure “excitement”.
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Twitter Offers Event Targeting To Rio Olympics Advertisers
“We launched event targeting to provide a fast and easy way to reach a target audience on Twitter that’s actively interested in an event,” says Jay Bavishi, the Marketing Manager at Twitter. “Event targeting gives you the ability to target the Olympics as an entire event or an individual sport throughout the entire Olympic Games.
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How Google Measures Cross-Device Ad Conversions
Google recently conducted a live video hangout discussing cross-device measurement, which is extremely important to advertisers to properly attribute which ads are leading to sales. “With the proliferation of mobile devices we all know that user behavior has changed quite significantly over the past few years,” said Meghan Lee, Agency Development Manager for Google AdWords.
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Google: Highest-Capacity Undersea Cable Ever Built is Online
Google announced that the 60Tbps long-haul undersea fibre optic cable from the US to Japan that it invested in has come online as of today, June 30, 2016. The Google Cloud itself will have access to up to 10Tbps (Terabits per second) of the cable’s total 60Tbps bandwidth.
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TV Ad Industry Takes On The Internet With Addressable Advertising
The traditional television industry is finally feeling the pressure of the data rich micro-tuned digital advertising world of the internet and is hitting back with addressable advertising. For years advertisers have become accustomed to extreme targeting with website advertising and particularly with search advertising.
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How To Be an Entrepreneurial YouTube Creator
Have you ever thought of being a YouTube star or perhaps really using YouTube and your personality to promote your business? You can do it just as literally thousands of YouTube entrepreneurs have done including one YouTuber Eric Bandholz.
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