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Does Your Business Need a Blog?

Making the most of your company’s online presence is key in today’s cyber world. Setting up a business blog is one way to stand out from competitors with your own unique “voice.”

A blog is a web page consisting of short, frequently updated posts that are listed chronologically – similar to a journal. If you’re a small business owner, blogging offers an inexpensive way to get your company’s name out on the Internet and communicate with
customers.


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Top Tactics for Blogging
Share what you know best. A blog is one way to position your business as a leader in its field. Write about your service expertise and product knowledge in short, easy-to-read posts.

Set reasonable goals. The most successful blogs are ones that are active – typically posting new entries on a regular basis. Commit to a frequency that works for you and your company without overburdening your designated blogger.

Or feature multiple bloggers. Rotating blogging responsibilities among employees may be easier on you and gives different departments a chance to be showcased. You might even feature guest bloggers from your company’s customers or vendors.

Blog software is easy to use. Some blogging resources for small businesses include blogger.com, movabletype.com and typepad.com. Websites not belonging to this organization are provided for information only. No endorsement is implied.