Skillful marketing, advertising and public relations plans have made small businesses into Fortune 500 companies. Identifying your potential customers and implementing strategies to make them loyal customers is paramount. The articles in this section present a step-by-step process to show you how to achieve even your loftiest goals.
Small Business Innovation - Innovation is not limited to major corporations. Master a simple approach to creatively solving your small business’ customer and corporate problems.
Mass Market Advertising - Despite the onslaught of web marketing, traditional forms of advertising remain incredibly effective. Learn how print, radio and television advertising can benefit your business.
Planning Your Marketing Strategy
Planning Your Overall Marketing Program - Marketing is much more than advertising. Learn how to create an overall strategy and plan that generates tangible results and a great return on your marketing investment.
Know Your Competition - Learn how to perform basic competitive analysis in order to stay one step ahead of your competition, as well as to identify potential threats from new competitors.
Make Your Website Work for You - A website is often the first impression a business makes on potential customers. Read here for simple ways to ensure your website works for both you AND your customers.
Permission-Based E-Mail Marketing - Refer to this article for jargon-free guidance on market research, mailing lists, HTML and text formats, e-letter design and construction, effective copy writing and more.
American River Bank serves clients throughout Northern California, including Sacramento, Roseville, Santa Rosa, Healdsburg and Jackson (Greater Sacramento Area, Sonoma County, Amador County, San Francisco Bay Area - South Bay, North Bay, and East Bay).
Mailing Address P.O. Box 276300
Sacramento, CA 95827-6300